Start Something That Matters

Blake Mycoskie, owner of TOMS shoes, built an enormous company based on an unconventional principle. For each pair of shoes you buy, they give one pair to children in need, who can’t afford shoes. Good karma, but also good business. Job ten Bosch and his team at Infograaf created this Explainer animation about Blake’s book Start Something That Matters. This book contains several useful tips for entrepreneurs who really wish to make a difference.